Advance Auto Elements Advances Into IndyCar With Sponsorship Deal

Progress Automobile Elements is a single of the main automotive aftermarket items companies within the nation. The group is advancing its idea extra by agreeing to a partnership with IndyCar.

Advance Auto Elements
AAP
(NYSE: AAP), launched a multiyear settlement to grow to be the official sponsor of IndyCar’s checkered flag utilized at each single NTT IndyCar Assortment race by the 2025 time. Progress Vehicle Areas will even develop to be the formal automotive aftermarket group for IndyCar.

The partnership connects Advance’s distinct emblem, which options the checkered flag icon, with the legendary flag NTT IndyCar motorists battle for on the finish of every race.

Because of the settlement, Advance additionally will get to be the official automotive aftermarket retail lover of IndyCar and Indianapolis Motor Speedway (IMS).

Advance’s marks will likely be exhibited on the long-lasting IMS Scoring Pylon and different digital boards all by the “Racing Cash of the World” for its signature occasions, just like the Indianapolis 500 offered by Gainbridge in Could maybe and the Brickyard Weekend tripleheader in August.

“We’re honored to welcome Progress Vehicle Parts to each equally the IndyCar and Indianapolis Motor Speedway households,” reported Mark Miles, president & CEO Penske Enjoyment Corp. “Advance is a whole world-class and massively revered mannequin, and the improbable affiliate emblem to show display screen on the checkered flag welcoming our NTT IndyCar Assortment motorists to the finish-line on the legendary Property of Bricks and all through all of our capabilities.”

There’s additionally a charitable ingredient to Advance’s partnership with IndyCar in the middle of the 2023 12 months. As race-successful drivers strategically use “advance” as a verb of their submit-race interviews, Progress will reward profitable motorists a cash prize to be donated to a charity of their various.

That may be a particular technique to guarantee services or products placement.

“It’s a privilege to affiliate the Progress producer and our checkered flag with these folks used on the Indianapolis 500 and each IndyCar race,” talked about Jason McDonell, Advance’s govt vp of merchandising, selling, and eCommerce. “We all know IndyCar followers are unbelievably passionate in regards to the exercise, its heritage and foreseeable future.

“Whether or not they’re highway-tripping to the up coming race or tackling their on daily basis commute, race followers know we’ll be utterly prepared with high-quality car elements and certified tricks to help them progress to their very personal checkered flag.”

Advance and IndyCar additionally will employees up on a unique content material materials sequence viewable on the NTT IndyCar Collection’ Fb, Twitter, and Instagram. Main into each race weekend, IndyCar will generate a on-line video emphasize reel celebrating probably the most outstanding wins and checkered flag moments at that observe, offering race followers an probability to witness a few of automobile racing’s most historic wins although archived footage.

The 2023 NTT IndyCar Sequence interval begins with the Firestone Grand Prix of St. Petersburg launched by RP Funding on Sunday, March 5 (Midday ET on NBC, Peacock, IndyCar Radio Community).